WHERE CAN I SELL MY EBOOK? 10 BEST PLATFORMS
FOR NEW AUTHORS
The world of self-publishing has expanded dramatically, giving today’s authors more ways than ever to publish and share their work. Whether you write fiction, devotionals, how-to guides, journals, planners, or low-content books, one question always arises:
“Where can I sell my eBook?”
To make your publishing journey easier, here are the 10 best platforms for selling your eBook, including their royalty rates, strengths, and tips for beginners.
1. Amazon Kindle Direct Publishing (KDP)
Best for: All authors
Royalties: 35% or 70% Amazon KDP is the largest eBook marketplace, responsible for more than 70% of worldwide eBook sales. It’s the first platform most new authors use.
Pros
● Massive built-in audience
● Kindle Unlimited earnings
● Fast publishing (24–72 hours)
Cons
● Highly competitive categories
Tip
● Use strong keywords and categories to improve visibility.
2. Apple Books for Authors
Royalties: 70%
Apple Books is popular among iPhone, iPad, and Mac users, offering clean and high-quality reading experiences.
Pros
● High royalty rate
● Great for non-fiction and illustrated books
Cons
● Uploading requires a Mac or an aggregator
3. Kobo Writing Life
Royalties: Up to 70%
Kobo is dominant in Canada and has a strong presence in Europe and Asia.
Pros
● International reach
● Easy uploader
Cons
● Smaller U.S. market
4. Google Play Books
Royalties: 70%
Google Play reaches millions of Android users worldwide.
Pros
● Huge global audience
● Fast uploading
● Books appear in Google search results
Cons
● Price adjustments may vary by region
5. Barnes & Noble Press
Royalties: Up to 65%
Great for authors wanting to tap into Nook readers.
Pros
● Easy interface
● Good for niche nonfiction
Cons
● Smaller marketplace than Amazon
6. Draft2Digital (D2D)
Royalties: Varies (D2D takes ~10%)
Draft2Digital distributes your eBook to multiple stores at once, including Apple Books, Kobo, Barnes & Noble, Tolino, and library systems.
Pros
● Wide distribution
● Free professional formatting
● Automatic updates across retailers
Cons
● A small percentage is taken from royalties
7. Smashwords (Now Part of Draft2Digital)
Smashwords offers a direct storefront as well as coupon tools great for promotions.
Pros
● Strong indie community
● Storefront discounts and coupon codes
● Global distribution
Cons
● Interface is older but highly functional
8. Etsy (Great for Workbooks, Journals, and Guides)
Etsy is surprisingly effective for digital products, especially low-content books, planners, devotionals, and printables.
Pros
● Buyers are ready to purchase
● Perfect for niche eBooks and guides
● High profit margins
Cons
● Requires visually appealing product images
● Marketplace fees apply
9. Gumroad, Payhip, or Sellfy
Royalties: ~90–95% after small fees These platforms allow you to sell directly to your audience via your website, newsletter, Pinterest, or social media.
Pros
● Highest royalties
● No approval delays
● Excellent for bundles
Cons
● No built-in audience
● Requires marketing
10. Your Own Website (HopeHavenPublishingLLC.com)
Royalties: 100%
Over time, your website becomes your most valuable platform. Readers can discover your journals, planners, coloring books, and eBooks all in one place.
Pros
● Full profits
● Total control
● SEO advantage
● Builds returning customers
Cons
● Requires setup and ongoing updates
Conclusion
You don’t have to choose just one platform — in fact, most successful authors combine several to maximize reach and earnings.
A simple strategy:
● Beginners: Amazon + website
● Intermediate: Amazon + Kobo + Apple Books + Google Play
● Wide Distribution: Amazon + Draft2Digital + Etsy + Payhip + website
Every new book strengthens your brand and expands your audience. Whether you write devotionals, journals, planners, or full-length manuscripts, there has never been a better time to publish your work and share your creativity.